INNOVATION TO THE 3RD POWER

Innovation projects and new product launches require the right group of hands on deck, not to mention specific expertise. They require ideation, research design, positioning, concept writing, the research itself, and design and packaging. It can all get a little overwhelming, especially when you have to find the right expert in each of those fields to help you along the way. THE TRIAD TEAM brings together the right variety of experts to every innovation project. Invite one, two, or all three of us as needed for your specific innitiative and you’ll get senior-level thinking and performance from these agency and brand marketing experts. Plus, we bring just the right amount of fun and creativity to every project we work on.

THE TRIAD TEAM’s core consists of three uniquely talented consultants — each a creative expert in their own discipline. By combining efforts, THE TRIAD TEAM is able to provide a three-pronged approach to bringing products from the initial thought bubble to the shelves of the marketplace, delivering end-to-end innovation solutions to our clients. Built on a strong foundation of in-depth market research, and incorporating innovative consumer Co-Creation and Co-Development approaches, our clients’ new products are brought to life utilizing industry-leading concept-writing and “Big-Agency” design expertise. A powerful trio, indeed.