THE TRIAD TEAM - The Triad Team

Lauri e Tema-Lyn, Founder of Practical Imagination Enterprises®
Innovation and Qualitative Research Consultant

Member of the Board of Directors of the Qualitative Research Consultants Association
Creative catalyst, a pioneer in Co-Creation methods
Author of Stir It Up! Recipes for Robust Insights & Red Hot Ideas
Prior positions include Co-founder of IdeaScope Associates, Associate at Synectics and
VP of Rapp & Collins (direct marketing agency)
Passions beyond work: music, theater, storytelling, veggie gardening, healthy cooking

Bruce Duhan, Founder of Duhan Creative
Creative Director – duhancreative.com

EVP- Creative Director, OgilvyAction, New York Office
EVP – Managing Director, Delta Group (Strategic Brainstorming), OgilvyAction CT Office
Founding Partner and EVP-Chief Creative Officer, BEN Marketing Group (sold to Ogilvy)
Major clients: Coca-Cola, Holiday Inn, HBO, IBM, and DuPont
Chief Creative Officer of Slovenia Vodka
Communications Design and Package Design Professor at Pratt Institute
Senior Art Director at Pepsi-Cola
Package and Toy Designer at Creative Playthings
Passions beyond work: bike riding, collecting PEZ dispensers, playing with 3-year old grandson

Patti Purcell, Founder of Writing by Design LLC
Marketing Communications Expert, Specializing in Crystal Clear™ Concept Writing

25+ years of marketing expertise, including product management at Fortune 100 company
Experience strategically developing and writing 100s of concepts since 2006
Developed and implemented proprietary tools that aid in concept development & review
Developed a Concept-Writing College to assist with training product managers, marketing researchers and product designers how to write/evaluate concepts
Passions beyond work: cheering on her two teenage sons at football and powerlifting

Laurie at 908-399-9460, or email me at laurie@practical-imagination.com for details.
Bruce at 914-420-2388, or email me at bruce@duhancreative.com for details.
Patti at 800-939-4119, or email me at ppurcell@writingbydesignllc.com for details.

We experimented with the concept of partnering our areas of expertise some time ago, which resulted in hundreds of fresh new product ideas for hummus and guacamole giant, Sabra. Having seen the benefits of blending our creative ingredients all together in one project has since launched the foundation for a new recipe for innovation in the formal creation of
THE TRIAD TEAM. By combining our three areas of expertise, we are able to create actionable, consumer-compelling concepts for new products, services and communications seamlessly – sometimes it even appears effortlessly – for clients, reducing the need to find separate vendors for each piece of the puzzle. Then, by collaborating through the entire process, we have found that clients benefit from our combined expertise and past experiences with a variety of clients. Ready to triple your power in the innovation space? Think about the power of three. Think about THE TRIAD TEAM, and give us a call.

Laurie at 908-237-2246, or email laurie@practical-imagination.com

Bruce at 914-420-2388, or email bruce@duhancreative.com

Patti at 800-939-4119, or email ppurcell@writingbydesignllc.com